Research and planning: Reasearch of the BBC1 logo

From watching soap opera trailers for Eastenders, which is aired on the BBC1, I noticed that the BBC1 logo is often used in the bottom right or left hand corner throughout the trailer, and then an intertitle is used at the end with the BBC1 logo displayed again along with information as to what time and date the soap will air. As I intend for my soap opera to be aired on the BBC1, I wanted to follow on with the trend of advertising the BBC's 'brand', and thought that it would be useful to use thier logo in my own trailer. As well as making my trailer look more professional, it will also be very clear to the audience what channel my soap opera will be aired on, and so this will hopefully generate a larger audience.

I then looked at possible BBC1 logos to use in the bottom corner of my trailer:

I liked this one because it is the most recent one that BBC1 use. It is bright and colourful which means that it will be eye-catching for my audience. It also displays the channel's name very clearly and so that audience will know what channel to watch my soap on.

This one is very similar to the previous one, but I prefer it because it is clearer because it contains less of the red background, which makes the white text more obvious. This is better because my audience are more likely to be able to read it clearly, and therefore know for definite what channel my soap opera is on.

I also found this one. However, I chose not to use it because it is the logo for the BBC in general, not just BBC1. This means that it applies to all of the BBC channels, websites and radio shows. I thought that if I used this logo, it would not be clear to my audience what channel to watch my soap opera on.

Next, I looked at what I could use for my intertitle that would display the start date, time, title and website for my soap opera, Eaton. I immediately found this one:

I know that this was roughly what I wanted to use, however I thought that the 'BBC One' was too large, meaning that my audience's attention would be focused on that, rather than the information about my soap opera.

I eventually chose this one. It is similar to the previous one, however the 'BBC One' is much smaller which means that I have a lot more space to add in the start date, time, title and website. This means that my audience will be able to see clearly all of the information because it will be evenly spead out, and thus easy to read.