Another trend I noticed about the other soap opera trailers I watched was that they all jump straight into the action. There were hardly any introductions at the beginning of the trailers, they either showed a shot that set the scene, or introduced the characters and storylines immediately. I particularly liked this, as it grabs the audience's attention immediately, and is also an effective way of making the trailer short, snappy and informative - all of the things I wanted my trailer to be.
When shooting the trailer, we wanted to incorporate as many different camera shots and angles as possible, and worked with the idea that we would rather have too much footage than too little. This is how we ended up with 4 minutes of footage. We then decided to edit individually, so we could choose what we personally wanted and thought worked best, and then it would be interesting to compare our trailers.
I also noticed that in many of the trailers realism was an important aspect. That is, there were no special effects and hardly any transitions; the majority were simple yet effective. I have tried to mirror this in my first draft, and hope that it remains that way in my final draft. I conducted a questionnaire and asked for audience feedback and one of the questions was 'Do you think transitions could be used during this trailer?' and only one person out of the 20 or so people I asked said yes.
The aspect that I struggled the most with is finding appropriate music. Looking at other soap trailers, especially ones for BBC One, which we intend this trailer will be shown on, there seems to be very little dialogue, and music seems to be one of the main features of the trailer. As soap operas contain lots of drama and exciting and often unexpected storylines, the music is generally upbeat, fairly loud and often of the 'rock genre'. I particularly wanted to incorporate all of these conventions, but struggled to find sufficient music without copyright issues. The track that is on this trailer is being used as an example, so myself and others could get more of a feel as to what the final product would be like.
Now that I have completed my first draft, gained some audience feedback and seen other media student's ideas and suggestions, I will work on improving several aspects of my trailer. These are:
- Changing my music. One of the questions on my questionnaire was 'Do you think the music is appropriate for the trailer?' and almost everyone answered 'no'. I would like to find something upbeat but not too heavy, perhaps from the 'rock' genre.
- Adding in a voiceover. This is a common convention in most of the soap trailers I have looked at. The voiceover should state the name of the soap, the date and time it starts, its genre, and the channel it will be aired on so that the audience is informed with every detail they need to know.
- Change the title at the end. Instead of my trailer being a 'teaser trailer' which advertises that it is 'coming soon', I think that it would be more appropriate if I advertised a specific date and time for the soap to begin. Therefore I will change the BBC One title at the end, (which was blurry anyway) to state a time and date for 'Eaton' to start. The voiceover will then reflect what the title says.
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