Target Audience Questionnaire

I have decided to create a questionnaire to find out more about my target audience. After extensive reaseach I have discovered that although some soap operas such as Eastenders appeal to a mass audience, it is mainly younger people who watch soap operas. It is also a well known fact that females are more likely to watch soap operas, although males watch them too. I conducted this questionnaire and asked 10 people between the ages of 15 and 19. I asked 4 males and 6 females so that I could get a general idea of who is more likely to watch soap operas, and what they expect from them.

1. Do you watch soap operas?

Yes                 No

2. What soap operas do you watch?

Eastenders      Hollyoaks      Coronation Street      Emmerdale       Other

3. How often do you watch soap operas?

Once a week      2-3 times a week      3-4 times a week     5+ times a week

4. Why do you watch soap operas?

For entertainment      Educational purposes      Because other members of my household watch them      Other

5. What is your favourite aspect of the soap(s) that you watch?

The characters      The storylines      The settings      The technical media aspect (eg. camera shots and editing)

6. What storylines are you personally more interested in?

Children/Teenage storylines      Middle-aged storylines      Elderly people storylines


I will analyse the answers that I recieve and then will hopefully find some useful data that will help me when I plan and create my own soap trailer.
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